the bkr archives

***See “Teddy” for updates and comparison photos.***

She goes by Teddy.

In 2015, Teddy was initially introduced under the name “Naked.” However, in 2020, bkr decided to change the name from “Naked” to “Teddy,” recognizing the significance of words and the fact that “Naked” represented a state of being rather than a color.

Inspired by perfect moments where everything is quiet, calm, warm, and feels right, a teeny milk-coloured cotton outfit with just the smallest soft pink cherries on it, cocoa cooled with cream, a generous serving of little marshmallows, twenty-five thousand lights on the Bay Bridge just beginning to sparkle, steam floating up from a rooftop below, the smell of brand new mixed with hand sanitizer and Chanel N° 5, a momentary lack of complication, and everything that is sweet, profound, treasured, gentle, and inexplicably, unequivocally heart altering. She looked at me all soft sighs, hope, and hiccups, and so began a new chapter of immeasurable love and spectacular inconvenience.

“WE ARE OFFICIALLY CHANGING THE NAME.

IT SHOULD HAVE BEEN “TEDDY” ALL ALONG.

Years ago we made the prettiest light blushed chocolate milk color br and we named it “naked.” We thought the name captured a color inspired by a moment of zen and a lack of complications. Naked quickly became an iconic best-selling neutral.

But as we’ve been listening and learning how words and phrases shape our views and interactions-the name just doesn’t feel right. “Naked” isn’t a color, it’s a state of being. And associating the word “naked” with a specific flesh-tone color which is not the color of everyone’s naked skin isn’t right.

Our words matter. The words we choose convey our thoughts and feelings. We do not want in any way to perpetuate the idea that a certain shade of naked is the norm or more beautiful than any other shade. Our br is a beautiful warm color intended for all and it needs a name that reflects that.”

-bkr

2015