International Women’s Day 2020

GIRRRL, YOU GOT THIS

She got to the gym today against all odds (including the most comfortable pajamas and couch) and it was so worth it – a memoir.

An ultra-limited collection that metaphorically flips the bird to all the things we’ve left (or resolve to leave) behind: self doubt, insecurity, over-apologizing, other people’s opinions, shrinking yourself for others’ comfort, downplaying how smart you are, the pressure to be something you aren’t, any and all of the hard times, health issues that suck, and toxic people. Repeat after me:

Now that you’re outta my life, I’m so much better. You thought that I’d be weak without ya, but I’m stronger. You thought that I’d be broke without ya, but I’m richer. You thought that I’d be sad without ya, I love harder. You thought wouldn’t grow without ya, now I’m wiser! You thought that I’d be helpless without ya but I’m smarter. You thought that I’d be stressed without ya, but I’m chillin’. You thought I wouldn’t sell without ya, sold nine million. #internationalwomensday #destinyschildrenunion

For you, your sister, your mom, your friends and truly any ally who is strong as hell and should never ever give up.

Original release, March:

Frost – Strong as Hell and Don’t Quit/ Do it
Baker Miller – Strong as Hell and Don’t Quit/ Do it

No matter how you feel, get up, show up and never give up. Back and in all new colors to
remind you of your superpowers with every sip.

In June 2020, bkr rereleased Don’t Quit/Do It as a standalone collection in new colors, designed to remind you of your superpowers with every sip. The collection included:

Elle
Max
London

In March 2025, bkr released the Don’t Quit/Do It Collection, which included:

2020 – Big only