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Lala Don’t Quit • Opaque lavender fog with black “Don’t Quit, Do It” print

DON’T QUIT, DO IT.

A bold reminder of your own resilience, now in new hues.

NEVERTHELESS SHE PERSISTED

Some days demand momentum. Others, grace. Either way-we persist. Our cult-favorite is back in new colors, designed to be a bold, steady reminder: You’ve got this.

“Lala Don’t Quit” was released as part of the March 2025 Don’t Quit/Do It Collection, which included:

Originally released in March as part of the 2020 International Women’s Day release. The original release included:

  • Frost
  • Baker Miller

In June 2020, bkr rereleased Don’t Quit/Do It as a standalone collection in new colors, designed to remind you of your superpowers with every sip. The collection included:

  • Elle
  • Max
  • London

The June 2025 Don’t Quit/Do It Collection included:

Sleeve Color – Lala

2025 – Big only

Dove, Lala, Debbie
Dove, Debbie, Lala
Photo Credit: Lisa A

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